http://www.bartlebypress.com/8365097_38232.htmBrochures are the foundation of any marketing campaign and provide your customers with a tangible document that communicates your most pertinent information.<br>- Define the purpose of the brochure. Set goals, time lines and tracking features to monitor the results of the campaign. <br>- State benefits that apply to the customer. Make it easy for customers to buy the products and services listed on the brochure.<br>- List Company Contact information with various contact methods via phone, e-mail, Website and a physical address. <br>- State a call-to-action? Lead readers through a marketing message and let them know what they need to do to take advantage of the offer. Also, don't forget to include pertinent codes, coupon information or tracking mechanisms. <br>- For brochure mailing, use coating stock for more vibrant colors and it is more scuff resistant from mailing. Thicker, heavier paper stocks create a substantial feel to a brochure, while thinner paper stocks work well if the brochure needs multiple folds.<br><br>Thomas Miner<br>Bartleby Press<br>Mon, 27 Sep 2010 10:56:11 GMTTue, 1 May 2012 16:53:08 GMTLevelfield http://www.bartlebypress.com/log/post_464107876_8365097_38232.htmPrinting is one of the most essential functions of a company and one of the foremost steps towards brand management. When customers go out shopping they will pick the products that have the cleanest and best labels for obvious reasons. The print should be absolutely perfect to give a good impression. Good printing is also important when it comes to the company's stationery and your printed business card. It should be clear, concise and attractive. This is exactly why good printing solutions are required by every company.<br><br>Thomas Miner<br>Bartleby Press<br>Austin, TexasMon, 27 Sep 2010 10:56:11 GMT http://www.bartlebypress.com/log/post_460934665_8365097_38232.htmYou might recognize this term another way–customer service. This modern term, Strategic Relevance, is what it takes to build a client relationship and you should become an essential part of their business–an enabler for their growth. It is what you strive to achieve, but how can you gain that trust? <br><br>In essence, you have to become your customer's advocate by realizing his "pain points" and aid him in attaining his goals. When you become immersed with his strategy, you become an integral part of the business and can provide tailored ideas to fit their needs. In fact, it is going beyond the call of duty of being there when called upon to serve, but more importantly, addressing issues before they happen. It puts you on the same page with your customer.<br>Thomas Miner, Bartleby PressWed, 1 Sep 2010 11:32:28 GMT