Benefits of Social Media for Business
After selecting the social media platforms for your business, (learn more here) it’s time to utilize Social Media to reap the benefits.
Increase website traffic and search ranking
One of the biggest benefits of social media is increasing traffic to your website. Not only does social media direct people to your website, but it also increases your search ranking. Every time an article you post is shared or retweeted it’s likely to rank your website higher. Google’s search engine is constantly looking for new content.
Gain valuable customer insights
Social media allows you to find conversations about your brand. What People are saying about you. Those conversations tell you more about your customers so you can respond to their needs with your marketing. And it can happen on a real time basis.
Increase brand awareness and loyalty
When you have a presence on social media, you make it easier for your customers to find and connect with you. Connecting with your customers increases customer retention and brand loyalty.
Provide rich Customer Experiences
Most customers expect you to be on social media. They expect fast response times and 24/7 support and companies that deliver win out.
Utilizing Social Media
Publishing Content is the simplest way to utilize social media. Social media is about presence, if you’re not posting your customer isn’t seeing you. Try posting 2 to 3 times a week with a variation of post types.
• Post a link to a blog on your website (Generate traffic)
• Post about the service you provide with a call-to-action to share/retweet (help search ranking) on Twitter
• Post about current events on FaceBook
Plan when you publish. A routine helps you become organized. Think ahead plan content for big events. Try to vary what you publish to keep it interesting for readers.
Let Us Help
Do you have more questions? Need help setting up your social media accounts? Contact Bartleby Press and talk to one of our team members today.