Choosing the proper color makes a printed piece more attractive to the eye. The choice can convey a message. Effective color choices come from universal guidelines and how the general population perceives combinations.
Liturgical Season Color
The bulletin is created year round along side the liturgical calendar. A typical bulletin will include the readings, gospel, or thoughts of the week. Your bulletin’s scheme should reflect the liturgical calendar. The same color scheme will be seen within the church.
Color Associations When Selecting Images
Color association is a simple process. What is the first thought you have when looking at the color? Here is a simplified example. For instance the color red, does an “Apple” come to mind? If so, what do you associate with a red apple. An apple is considered healthy. Red or an apple can be associated with good health.
General thoughts about the use of color:
Red is associated with warmth and also with fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy.
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
Blue is associated with the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Purple has been associated with royalty, power and wealth for centuries. In fact, Queen Elizabeth I forbad anyone except close members of the royal family to wear it. Purple’s elite status stems from the rarity and cost of the dye originally used to produce it.
White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
Black is associated with power, elegance, formality, death, evil, and mystery.
Let Us Help
When working on your bulletin creating images for articles with color requires an expertise. The designers that format the bulletins at Bartleby Press can help. The next time your bulletin comes up for renewal call the design people at Bartleby Press.