Holy Redeemer Church in Aledo, Texas gets new bulletin
1/27/201010:13:13 AM Link 0 comments | Add comment
The new pastor, Fr. Publius Xuereb, decided to give his parishioners a present. He agreed to have Bartleby Press publish the bulletin starting January 31, 2010.
The thriving parish in Aledo, Texas recently dedicated their new church on Old Weatherford Road. It is a stunning new structure that the parishioners worked to build for the last 10 years.
The ordinary time color cover features a picture of the church at the dedication in April before any ground cover had been established. Almost miraculously the bare ground was filled with wild flowers as if nature itself was in commune with the celebration.
Not only will Holy Redeemer Church have a professionally published bulletin but the staff will be relived of a time consuming task of printing the bulletin themselves so they may concentrate on other services for the parishioners.
Thomas Miner
Bartleby Press
Is Internet Marketing really going to increase sales?
1/20/201012:10:36 PM Link 0 comments | Add comment
If you are going to survive in this new-world market place Internet Marketing is an absolute YES. It is all about reaching new customers.
Your website is the new ”yellow pages” of the future and it gives you visibility beyond the traditional forms of print, magazine, billboards, TV and radio. The fallacy about Internet Marketing is that it will save you money.
Building a professional looking website costs money. Getting a program and server to let you work hands on is not inexpensive. Hiring a person to monitor the Search Engine Optimization (SEO) in house or outside is a hidden cost. Identifying tag words, writing copy, blogging, email marketing all are an expense. Accordingly, if you are a writer or have the time to write then you will spend most of your time on the computer in preference to speaking directly to your customers. Nothing is free.
If you are like me you get an abnormal amount of junk email most of which goes directly to my spam folder and is periodically dumped without reading it at all. It is annoying and if I really want something I will ask my friends for a referral, google it, or hang on to a printed message that was sent to me. Nothing infuriates me more than printing a purveyor’s message or manual at my expense. If I bought something the manual and instructions should be a part of the purchase not a hidden add on expense for me to print out on my home printer.
Everyone will tell you that Internet Marketing will get your phone to ring and it does…but what happens after the call?
Unless you have a product that you can buy unseen you will have to meet with your customer. And if it is a large item purchase you will definitely need to leave your message with him either with your business card and or a brochure. Like most of us I tend to believe and trust more if I have it in writing. Handing a customer a color brochure about your company and product line will close more sales.Abandoning all direct mail, printed color brochures and marketing collateral will leave you at a disadvantage. A fine mix of marketing will be your best bet. Track your ROI (Return on Investment.) That will determine if your marketing dollars are well spent.
“If you’ve got a project too delicate for you to screw up, contact me today. I’ll quote you on a perfect, professional job — no screw-ups, guaranteed.”
Thomas Miner
Bartleby PressA SHAKY ECONOMY DOESN'T HAVE TO MEAN A DIRECT MAIL RETREAT
1/8/20104:32:55 PM Link 0 comments | Add comment
Marketing experts will agree that challenging the convention during a slow economy is the secret to growing your business. Getting creative and innovative to strengthen customer loyalty is inexpensiive. "Ideas are cheap. You don't have to spend money in order to solve problems. But you need to spend time." Said Andrew Razeghi author of The Riddle:Where ideas Come From and How to Have Better Ones.
Anything that saves a customer time or facilitates what people are doing already will always sell. Print firms no longer deliver ink on paper they are becoming marketers. Offering a one-stop solution saves the customer time. Printing firms provide mail lists with variable data for color digital printing and deliver the piece to potential customers quickly. They help marketers target a smaller niche fast supporting a sales team, website and email campaign.
Although digital media is the panacea for customer instant gratification, direct mail is more physical, less disposable. It is my experience that people still trust what they read in print much more than they trust what they see in digital media even if they have to print it out themselves. Direct mail still can launch and support new ideas on their website, blogs and social networks. Anything to facilitate what your customers are doing already and save them time builds loyalty.
“If you’ve got a project too delicate for you to screw up, contact me today. I’ll quote you on a perfect, professional job — no screw-ups, guaranteed.”
Thomas Miner, publisher
Bartleby Press
