Heat up your promotions for maximum sales!

8/5/200910:50:41 AM Link 0 comments | Add comment

Summer is a good time to plan your fall promotions with a brochure, post card, direct mail piece and ads. There is not much time left before the big fall push.

Great ads begin with great opening lines, so pay wide-eyed attention to your First Mental Image.

The first Impression of your ad will be the first thing your buyer will "see" clearly in his or her mind. Seize the listener's attention by opening big. Action words are big but avoid verbs that are worn with use. The perfect ad causes the readers to imagine doing the thing—taking the action you want them to take. Call them to action.

Bartleby Press—more than a printer. Marketing, printing and mailing.

“If you’ve got a project too delicate for you to screw up, contact me today. I’ll quote you on a perfect, professional job — no screw-ups, guaranteed.”

Thomas Miner
President, Bartleby Press