A SHAKY ECONOMY DOESN'T HAVE TO MEAN A DIRECT MAIL RETREAT

1/8/20104:32:55 PM Link 0 comments | Add comment

Marketing experts will agree that challenging the convention during a slow economy is the secret to growing your business. Getting creative and innovative to strengthen customer loyalty is inexpensiive. "Ideas are cheap. You don't have to spend money in order to solve problems. But you need to spend time." Said Andrew Razeghi author of The Riddle:Where ideas Come From and How to Have Better Ones.

Anything that saves a customer time or facilitates what people are doing already will always sell. Print firms no longer deliver ink on paper they are becoming marketers. Offering a one-stop solution saves the customer time. Printing firms provide mail lists with variable data for color digital printing and deliver the piece to potential customers quickly. They help marketers target a smaller niche fast supporting a sales team, website and  email campaign.

Although digital media is the panacea for customer instant gratification, direct mail is more physical, less disposable. It is my experience that people still trust what they read in print much more than they trust what they see in digital media even if they have to print it out themselves. Direct mail still can launch and support new ideas on their website, blogs and social networks. Anything to facilitate what your customers are doing already and save them time builds loyalty.

“If you’ve got a project too delicate for you to screw up, contact me today. I’ll quote you on a perfect, professional job — no screw-ups, guaranteed.”

Thomas Miner, publisher
Bartleby Press