Will Market Metrics save print?

7/28/201011:27:20 AM Link 0 comments | Add comment

There is a lot of energy building about the dynamics of IT services. Marketers are forced to re-tool their sales strategy. Daily developments in information technology exert immense pressure on marketers to bob and weave through the expanding opportunities of media and service. Budgets and staffing struggle with increase demands on the bottom line. They plea for help but not just from anyone…they seek a trusted name in marketing services that can give them a turnkey map to success and more important ascertain their ROI. Bartleby Press is that trusted company.

According to Deliver Magazine (July 2010) "print still delivers a higher level of engagement and returns a significantly higher response rate. It is not a surprise to marketers. Spending on all forms of print still dwarf the spending on online advertising. Arguing about whether digital will supplant print next year or the year after that or the years after that misses the point. It's not about independence, it's about integration."

Printing services demise may be overstated, but it would be just as foolish to ignore the growing dominance of digital. Smart marketers are finding ways to blend the two to create an even more powerful connection to their customers. Are you?

Thomas Miner

Bartleby Press