Are social media and direct mail complimentary?

8/17/20109:47:17 AM Link 0 comments | Add comment

Social media takes up more time than it does money and it is another innovative form of customer out reach. What we are trying to do with social media is engage new customers. People don’t use just one form of communicating anymore. They expect more.

When we think about using direct mail, we are thinking more about our existing customers–like invitations to events and thank you notes. Using social media or direct mail creating a holistic campaign that drives consumers to the branding you want to get in front of them is essential.

It is important to have a diversified strategy that includes email, direct mail, and social media.

Thomas Miner, Bartleby Press