Customers need Strategic Relevance

8/23/20109:18:38 AM Link 0 comments | Add comment

Some might recognize this term another way–customer service. This modern term, Strategic relevance, is what it takes to build a relationship with a client where you become an essential part of their business and an enabler for their growth. It is what you strive to achieve but how can you gain that trust? In essence you have to become your customers advocate by realizing his "pain points" and aid him in attaining his goals. When you become immersed with your customers' strategy, you become an integral part of their business and can provide tailored ideas for their needs. In fact, it is going beyond the call of duty of being there when called upon to serve but more importantly addressing issues before they happen. It puts you on the same page with your customer, just like a member of their staff.
Thomas Miner, Bartleby Press