Your business Needs Strategic Relevance

9/1/201011:32:28 AM Link 0 comments | Add comment

You might recognize this term another way–customer service. This modern term, Strategic Relevance, is what it takes to build a client relationship and you should become an essential part of their business–an enabler for their growth. It is what you strive to achieve, but how can you gain that trust?

In essence, you have to become your customer's advocate by realizing his "pain points" and aid him in attaining his goals. When you become immersed with his strategy, you become an integral part of the business and can provide tailored ideas to fit their needs. In fact, it is going beyond the call of duty of being there when called upon to serve, but more importantly, addressing issues before they happen. It puts you on the same page with your customer.
Thomas Miner, Bartleby Press